"Carlsberg don't do football blogs, but if they did...............this probably wouldn't be one of them"

Tuesday 12 April 2011

Adidas launch new Chelsea home kit for 2011-2012


Earlier today, the sports manufacturing giants adidas launched next season's Chelsea home strip.

The design of football kits can be a surprisingly divisive thing and it seems adidas have played this one on the safe side but at the same time have managed to produce a “fresh” design that is sure to be popular with the Chelsea faithful.


The horizontal shadowed stripes, which give a nod to Chelsea kits of the ‘80’s, bring a new element to Chelsea’s shirt. As with Chelsea’s current shirt the famous three stripes of adidas take their usual place along the shoulders. The stripes will be even more prominent next season as they are blue and set on white background.

Less visibly but, we're assured, imperative to the performance of the strip is the technology featured. These include the TechFit™ and Climacool™ enhancements which should improve endurance and keep the players dry during the game.

Look out for this kit on the pitch during the final Premier League game of the season where it is set to début.


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